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网络版权保护离不开蜗牛行动

知识产权

概述: 甚至免费下载,对这种公开的侵权若不是忍无可忍,作家们是不会选择通过集体维权方式宣战的。从去年“315”50位作家、出版人联名声讨百度,到今年1月北京市二中院对作家维权联盟诉苹果公司侵权正式立案,著作权人基于私利而寻求法律救济,注定蕴藏着另一番公民行动的难能可贵。 “不要让互联网变成著作权贼赃市场”,这是作家维权联盟的一句口号,同时也表明了个体维权的公益性价值。据不完全统计,现今文学盗版网站的数量达53万家,其中以盗版为专业的上规模网站超过1万家。作家们选择苹果博弈,既有侵权恶劣程度的原因,也不排除欲借苹果的影响力而“杀鸡给猴看”。

本报特约评论员傅达林

一次容忍等于十次鼓励,对每一次侵权绝不退让,每个人都拿起法律武器捍卫自己的版权,就能一点一滴改变人们的知识产权意识。

在315国际消费者权益日,央视新闻频道聚焦“苹果涉嫌盗版作家集体维权”事件,一场涉及数十名作家、索赔超过5000万的官司,正在成为人们对网络知识产权保护的新期待!

网络盗版猖獗,早已不是什么新鲜话题。作品没有得到授权就在苹果应用程序商店上架出售,甚至免费下载,对这种公开的侵权若不是忍无可忍,作家们是不会选择通过集体维权方式宣战的。从去年“315”50位作家、出版人联名声讨百度,到今年1月北京市二中院对作家维权联盟诉苹果公司侵权正式立案,著作权人基于私利而寻求法律救济,注定蕴藏着另一番公民行动的难能可贵。

 

  扎兰屯中小企业建站  寒假家教班   今日推荐免费建站   分类信息   昭通网站建设公司

 

“不要让互联网变成著作权贼赃市场”,这是作家维权联盟的一句口号,同时也表明了个体维权的公益性价值。据不完全统计,现今文学盗版网站的数量达53万家,其中以盗版为专业的上规模网站超过1万家。作家们选择苹果博弈,既有侵权恶劣程度的原因,也不排除欲借苹果的影响力而“杀鸡给猴看”。

作为人类智力活动形成的无形资产,知识产权受保护的意义早在法国1791年专利法中就有淋漓的表达:“所有发表或实施的对社会有用的新颖的构想,本来就应属于研究出这种构思的人,如不承认产业上的发明为其创造者所有,就等于无视人权。”侵犯知识产权就是对知识创造的掠夺,对他人权利的侵害,更大的恶果是宣扬一种“坐享其成”“不种树光吃梨”的坏风气,窒息社会创新与技术进步的活力。

即便有国际和国内的立法保障,但网络版权保护依然成为世界性难题。一个重要原因是公众普遍的版权意识还没建立起来,整个版权市场法治权威严重不足。网络盗版“免费的午餐”对许多人来说诱惑难挡,面对强大的数字平台,著作权人的叫板如同“蚍蜉撼大树”,需付出高昂的成本。

如何破解这种困局?力量仍在于著作权人自身。一次容忍等于十次鼓励,对每一次侵权绝不退让,每个人都拿起法律武器捍卫自己的版权,就能一点一滴改变人们的知识产权意识。或许在万里长征的网络版权保护道路上,这种维权显得犹如蜗牛般细微,但正是持久的汇聚而成的蜗牛行动,才能推动尊重知识产权社会共识的最终形成。

 

城市站微信公众平台怎么运营起来

  最近开始接触微信公众平台,并且通过微信公众平台成功给自己网站带来第一笔广告费。下面我给大家分享我在运营地方微信中的一些心得。个人觉得微信对于地方网站及其重要。大家可以重视下。下面是我地方微信1个多月的运营成果。小地方,60万人口。

  关注用户数:

  

 

  每日浏览量转发数:

  

 

  从图片中可以看出。每日的关注用户增长是很迅速的。而且可以带来大量的浏览量。对于我们这种小地方的网站来说。什么时候能达到每天上万IP的浏览量?没几年你做的到吗?而微信公众平台2个月就足够做到了。通过微信每天都可以给自己网站导入大几百的流量。同时网站的内容也可以通过微信让更多用户看到。下面给大家分享我的做法:

  1、初始会员获取,在微信公众平台刚开始没人关注的时候是没人转发你的内容到朋友圈的。所以你必须通过自己的渠道去获取第一批关注你的用户。我选择的是通过自己的微博,网站。QQ群来获取第一批用户。大概200人左右的关注。

  2:内容的更新。由于是地方微信。所以发布的内容一定要和本地生活息息相关。比如:方言文章,方言视频。本地图片。本地发展的新闻。这里新闻要注意的是别发那种很官方言辞的新闻。这样的新闻转发量一般很低。下图是我微信转发量最高的两篇。

  

 

  3、合理利用微信的各项设置。如:自动回复,关键字自动回复。还有内容页面邀请老乡关注的一些语言。记住突出重点。一、你的微信上万人关注。二、你的微信每天都是播报最新的本地资讯。3、内容的整理。关键字自动回复。方便用户查询之前发布的信息。比如整理本地电话。本地图片方便用户查看。

  4:用户互动。由于是地方微信。所以老乡特别愿意跟你交流互动。比如:问你某某商店电话,天气之类的。收到这些消息你可以自己回复给他们。还可以通过收藏保存老乡发来的方言信息作为自动回复来增进亲密感。这样用户更愿意转发你的内容到朋友圈。

  说说我接到的广告吧,其实就是有人通过微信平台给我留言想做房产广告。其实我只需要每天发布的信息给他插播一条广告即可。不会太影响用户体验。

草根站长怎样才能更好的交流收获

  网络发展几十年,我们这些草根站长的功劳是不可抹灭的,现在,草根站长仍然是中国互联网的生力军,我们这些草根站长时时刻刻都在网络上创新。这样的成功不是闭门造车,而是通过大家交流互换心得实现的。

  我们个人站长如何进行心得交流呢?

  首先,如果我们做站是本地网站的,不管你做人才网站还是分类信息网,笔者都建议你做好本地网站的分析,找到具有代于性的网站和站长,让想法子获得他们的联系方法,试着去和他们交流,不论是本地站的交换链接还是当面的聚会交谈。如果你想做好本地站,就要和其他站长交谈,听听他们的经验,可以起到很好的借鉴作用。

  还有,我们可以在网上找一些代表性的站长论坛或者通过一些站长对网站的宣传分享经验的时候,我们可以找到一些很有想法持站长,可以向他们讨教,学到一些不错的方法。

  上面这些,草根站长的我们都可以做到,但可能很多方面的原因,做到的很少。往往出现下面的一些现象:

  首先是本地站长心存异心,虽然我们都说敖了几天的时间做一个本地站,都认为自己的站通过几个月的运营及宣传可以做到本地第一,遇到一些阻碍的时候也不找其他站长交谈,交谈也没有提起这个话题,怕别人模访,这样的想法是很不好的,假如你不提这个话题,要和你做一样的本地网站的人还是存在,如果他们不做,同样有人也会想到会做的。本地站都有通用性,不要认为你做的人才网或分类信息网站是很新的创意,只有把做站时难点提起来一起交流,相互提高才是最重要的。

  还有就是自立门户,网站很多草根站长都还在做本地企业网站建设和SEO优化的活,可能在做业务时和其他本地站长有冲突,同行相争相互打压破坏常见。最近我在网上就见到过,其实大可不必这样,本地市场大得很,不要认为两个是同行你的对手就害怕了,如果你这样想,永远做得不大,因为中国人挺多,竞争以后会更大,不断会有人来抢夺你的市场,如果你不相互交流心得,提高,你最后不是被别人打败,而是你自己。

为何谷歌关键词平均成本比Baidu高

  我这里说的Google关键词指的是搜索这块。大家都知道,Google Adwords竞价时不能参考同行出多少钱,我再出多少钱,我称它为“瞎竞价”。

  相对来说,同行间竞争在谷歌上没有百度上激烈,我也不相信谷歌上的“起步价”比百度高,那为什么Google关键词平均点击成本比百度高呢?我分析了下,觉得除了“瞎出价”的原因外,直接原因还是我们自己。大家都重百度,轻谷歌,甚至都可能没有专门配备人员负责调价。或听从Google客服说,出价高,可以获得好的帐户质量;或反正消费也不大,出个高价,不管它;或调价实在麻烦,影响其他工作,交由Google客服打理……结果,各排位之间相差价格可能都要几元钱。

  百度专业版上线了,接下来的出价模式也跟Google一样的,虽说,广告从左边移到右边去,按中国人的使用习惯,广告点击次数会变少,但赚钱变得更隐晦了。我估计,广告投放商并不会省什么钱,反而可能到时总成本更高。

  如此,调价的同事们可要辛苦了,你们掌管的可是老板白花花的银子,你们不管紧把责任担起来,谁来担当。在这里先同情下负责关键词调价的同事们了,呵……

  原文地址:http://www.kvov.com

  本文作者:方国平,现就职于杭州某民营医院,曾从事过电子商务网站策划建设、网络推广营销管理工作。近年来致力于民营医院网络营销及运营研究,欢迎交流指导。

新站排名不稳定的谷歌幽灵现象

的网站于7月8日早上突然从Google搜索结果中消失,于7月11日早上恢复。新站在头一两个月内PR值、排名会不稳定,有时甚至从Google搜索结果中消失,国外有人将此称为Google幽灵现象。

英文资料附在下面,读者有兴趣可以研究一下。总之新站遇到这种情况不必惊慌,只要有一些反向链接,就可高枕无忧。

1) A popular issue and one that is particularly important at this time of the crawl/index build is what Ive come to call Google Ghosts.

Every so often a new site is put up on the internet, or a new page, and it appears in the index before the monthly update. Quite often it has good rankings at that point in time. But horrifyingly they often disappear again a few days or weeks later.

These ghostly appearances are often confusing to newbies, and sometimes to the experts! However, the explanation is quite simple.

Google has two types of crawler, its main crawler and the fresh crawler. The main crawler is capable of discovering new pages. If a new page is discovered immediately after a new index has been built then that pages discovery is of little use if it has to wait a month for a new index to be built.

The building of a new index also contains all the calculations of the non-query dependant factors involved in calculating a pages rank (for example, PageRank).

To fully utilise the pages, without waiting for the next set of index calculations Google must do something very simple. Guess its ranking. By guessing the new content is at least available to the searchers.

As it is a guess, the following things hold true:

1. The ranking of a ghost entry will not be likely to be the ranking of the page after the index.

2. The ghost entry must be removed from the database before the monthly creation of a new database. This removal will be temporary.

If you have such an entry in the index, then your major objective should be to get it on the list of pages on Googles fresh-list. To do this update the content of the page at regular, preferably daily, intervals.

Why do you want to be on Googles fresh-list? Because fresh-listed pages are crawled more frequently and updated in the index. If you are optimizing your on the page factors then being on the fresh-list is the difference between waiting a few days to be able to analyse the effectiveness of your changes and waiting for a month.

2) quote:

--------------------------------------------------------------------------------

Originally posted by philwiley

Five days ago I put up a new mini site, and added it to Google via addurl.html rather than linking to it from one of my other sites and waiting for it to be found.

Three days later it was in the top 10 for all my important keywords, and got about 130 visitors.

Then after just one day it vanished. It didnt just drop from the top 10 positions, its now not listed in Google at all.

Theres nothing wrong with the site. No spam, no hidden links, no duplicate content, etc. And the site has had no downtime.

All I can think of is that its got something to do with having no incoming links...oh it does have a pop up if that matters.

Id rather not give you the url because readers of my book and ezine come here and Ive found that if I give urls some build almost duplicate sites.

Any suggestions why it might have vanished?

--------------------------------------------------------------------------------

Hi Phil,

We get asked this question quite frequently and therefore we have an article prepared to answer this question for you.

What Happens To A NEW Webpage After Google Initially Spiders It?

A NEW Webpage is not included in Googles "Main Index" until ...

1.) It has been crawled by the "Main Crawl" spider

... And ...

2.) It has been through an update after it has been crawled by the "Main Crawl" spider.

Until both of those occurrences have happened, any rankings that a new Webpage achieves is not likely to be the actual rankings that it will achieve once it has settled into the "Main Index."

Google does two types of crawls ...

1.) The "Main Crawl"

... And ...

2.) The "Fresh Crawl"

A new Webpage is first crawled by the "Fresh Crawl" spider. (The exception to this would be the time period soon after Googles monthly update, as it could then be first crawled by the "Main Crawl" spider. Monthly updates usually start around the 20th - 28th day of the month and can last for several days.)

To distinguish the difference between the two spiders look at the range of their IP addresses.

1.) The "Main Crawl" Spider = 216.239.46.*

... And ...

2.) The "Fresh Crawl" Spider = 64.68.82.*

To explain what happens with a new Webpage, well assume that it is first crawled by the "Fresh Crawl" spider.

At some point in-between Googles monthly updates the "Fresh Crawl" spider crawls the new Webpage. (The new Webpage may have been initially found by a link during the "Main Crawl" or the link to the new Webpage may have been found by the "Fresh Crawl" but either way, it "reads" the new page with the "Fresh Crawl" spider.)

Quickly, the new page is evaluated, and is included in the search results, even though it hasnt been involved in an update and isnt included in Googles "Main Index." These rankings are then very vulnerable and unstable and change very frequently.

Next, the regularly scheduled monthly update occurs, which is also known as "The Google Dance" and this page does take part at some stage of the dance, but remember that it has not yet been "read" by the "Main Crawl" spider, so it does not end up in the "Main Index" yet.

When the monthly update is over, the new Webpage will still be considered a "Fresh" page.

Soon the "Main Crawl" spider will "read" this new Webpage, but it will have to wait for the next monthly update before it will take its place in Googles "Main Index."

Until then, Google wont display its Backward Links (inbound links), and its rankings will remain very vulnerable and unstable and apt to change quite often.

Now to put all of this into perspective.

If a new Webpage is first crawled by the "Fresh Crawl" spider and immediately AFTER the "Main Crawl" spider, it will go through two monthly updates and have to wait almost two months before its included in the "Main Index" and for its rankings to become stable and accurately positioned.

During this time period the new Webpage may come and go in the Google SERP (Search Engine Results Pages). Erratic behavior is the norm for such pages.

On the other hand, if a new Webpage is first crawled by the "Main Crawl" spider (usually the latter part of the month) it will only have to wait about a month to eventually get into the "Main Index."

When Web designers and site owners are not aware of how Google actually processes their NEW Webpages, they can become very confused about what is actually happening when they see their pages appear and disappear or rank high one minute and then not be found in the top 100, the next.

Happy SEOing And Well See You At The Top!

Your Friends,

Sharon & Roy

站在巨人的肩膀上把网站方向细化

  笔者一直很关注草根站长与创业者,因为他们在互联网发展的浪潮中是一群弱势群体,他们有着自己的梦想、有创意,而且在不断努力奋斗。其实说到这里,笔者自己也是一个为生活不断学习奋斗的草根。

  十年前创业者做一个简单导航应用,在今天就可以成为亿万富翁;买几个域名养着,今天转手卖出去就成了一个千万富翁;借助其他的核心技术做一个地方网站,今天能过上衣食无忧的生活。所以互联网好像是一个巨大的金矿,吸引着无数有梦想的青年为之奋斗。但是今天,我们会发现,虽然投入其中的创业者大把大把的,但成功的又有几个?像牟长青这样的个人创业者经过自己不断奋斗成功逆袭的的人只是极少的一部分,那么为什么现在想成功这么难?

  是因为互联网已经不能为创业者带来利益,不能让奋斗的人收获一份属于自己的成功吗?这都不是,如果是这样那些极少数的成功者为什么会在互联网的浪潮中存在。笔者认为就是现在的很多互联网创业者很多人都有一个通病,那就是跟风学;虽然爱学习是一件非常不错的事,但是在创业的路上有时候这不一定是件好事。当你花了吃奶的力气学习了别人的风格或者技术,也许人家已经早就把这些东西丢弃了,人家可能已经拥有了更好的方式去创造价值了。

  每一个群体都有睿智的一些人存在,毫不例外,在千千万万的互联网从业者中,也总会出现那么一些人。比如王坚开始也只是一家互联网公司的普通职业经理,但自己找到了一个小的方向,并抓住了这一点,于是创造了一个糗事百科,为千万网友带来快乐的同时给自己带来了财富与他人的尊重。

  如果现在要某一个人或者小企业去做B2C或者C2C平台去与阿里去抗衡,那几乎是不可能的,至少在短期内是不可能的。但是像美丽说、蘑菇街以及一些返利网站就明智了许多,他们站在阿里等巨人的肩膀上做细一个方向,结果同样获得巨大的成功,当然其中的一些网站被巨头们招安了。

  我们这些草根可能无法跟美丽说、蘑菇街这样的网站比,但我们也可以站在他们的肩膀上取得发展。毕竟在我们底层的草根眼里他们也是巨头,那么我们可以在他们的基础上来做一件事,用心地做好一个小块,这样一来很可能比你在胡乱跟风效果好。比如我们可以做一个怎么在美丽说上面推广的交流站点或者返利网站的交流论坛。

  上面笔者说的只是一些例子,并不是叫大家只搞这些。我只是想告诉大家,在激烈竞争的互联网环境中,我们草根创业者不能盲目地跟风,不要看到别人做好了哪个东西自己马上跟上,最后连自己有优势的方向也没有了。现在我们就是要找到我们所做的别人没有做,哪怕只有那么一丁点我们也有很大的发展空间,剩下的就是如何努力奋斗了。

http://zlt.kvov.com.cn/jzxx20876.html

猴子摘花(打一明星)               脑筋急转弯答案:侯耀华(猴要花)
大家都是神仙,给个面子嘛——
这种官员,才干是有的,只是官瘾太重,急功近利。他对上邀功请赏,对下假施德政。这种人官做得越大,贻祸更是深远。且这种官员,有的要到身后多年,后人才看出他的奸邪!
要知道世界上唯有你,对我是鼓舞的泉源,对我是天才的慰藉,对我的闪烁在灵魂深处的思想光辉。
梦见天鹅的叫声,可能象征亲人的离去,或一段伤感恋情的结束。